Regina Trillo - Founder Nemi Snacks, Co-Founder TUYYO Foods
What does it take to build a brand rooted in identity, purpose, and cultural truth, and to evolve it when the path forward demands something bigger?
Join us for Morning Brew with Regina Trillo, a Chicago-based entrepreneur and founder in the consumer packaged goods space whose work has redefined how culture, food, and storytelling intersect. Regina is the founder of Nemi Snacks, a brand inspired by her Mexican heritage and built to challenge how Latinx food is represented on store shelves, introducing products that celebrate flavor, history, and authenticity.
But Regina’s story is not just about launching a company. It is about resilience, reinvention, and the courage to expand your vision.
After years of growing Nemi, Regina recently made the bold decision to join forces with two other Latina founders to create Tuyyo Foods, a unified cultural food brand built to amplify underrepresented voices and reshape the future of the CPG industry. The move reflects a powerful shift, from building alone to building collectively, and offers a rare look at the strategic, emotional, and leadership decisions that accompany growth.
Born and raised in Mexico, Regina brings a global perspective to entrepreneurship, one shaped not by a traditional business path, but by reinvention. Trained as an attorney, she began her career practicing immigration law before stepping into the world of consumer brands. Without a formal business background, she navigated startup accelerators, retail expansion, and the realities of entrepreneurship through instinct, resilience, and conviction - ultimately building a company that reflects both her heritage and her voice.
Over coffee Regina will discuss:
Building and scaling a brand in the competitive CPG landscape
Funding a startup beyond traditional venture capital, including bootstrapping, grants, and creative capital pathways
Knowing when, and how, to evolve your original vision
The power in collaboration over competition
Join us for coffee, conversation, and a firsthand look at what it means to build something that reflects not only where you’re going, but who you are.